Market choice

How do you define a country for export? Based on someone else's successful experience? By mental and geographical proximity? Based on intuition? No need to guess anymore. The Explore team uses proven international trade statistics to analyze the potential market and is guided by the following criteria:

• the potential for niche and industry development of your product in a particular country
• technical and legal barriers to entry
• available sales channels and the state of their development
• potential of sales volumes for export, etc.

For analysis, we always take several countries and choose the best one. We guarantee that the market we have chosen will have the best potential to be won by your company with your product!

Marketing research of the target market

We make a detailed report on the size of the foreign market, its dynamics, opportunities, and challenges. In marketing research, the Explore team audits your company for export readiness and provides answers to the following questions:
• what do we know about this country?• what are the players in the market and how strong is the competition?• who buys your product and why?• which product characteristics are important for the consumer and which are secondary?• to do export through a distributor, agent, wholesaler or directly to retail?• how is the price of your product set?• what are the channels of advertising and promotion?• what regulatory and legal requirements and restrictions apply in this market?
The Explore team is developing marketing research as a preliminary step to building an export strategy. We include only practical information in the research and clearly state in the conclusions what these research results mean for your company and how to apply them.

Export strategy

We build an algorithm of actions to enter the researched export market with specifically your product. The strategy provides for the establishment of clear and measurable goals for the conquest of a new country, the distribution of roles within the company and the definition of the desired time frame. Thanks to the strategy built by the Explore team, you will understand:
• do you have enough financial, human and time resources to enter this market?• with which specific product or line of products the company will conquer the export market?• what changes need to be made to the appearance, composition, functionality, logistics, packaging of the product to satisfy the tastes and preferences of local consumers?• how to adapt the product to the regulatory requirements of the regulations and quality systems of the importing country?• what is the best channel to enter the market with this product?• how the goods will be delivered to the selected country and how it will affect the price of your product?• how to calculate the retail price of the selected product and determine its competitiveness in the target market?• what channels of advertising and promotion should be used in the selected market for this product?• where and how to search for potential business partners in the target market?• how to make payments in foreign currency with external clients?

Preparation for participation in the international trade show

Participation in the trade fair is an investment that allows your business to reach a new level of export, by finding new foreign customers. The Explore team together with you will determine the goals of participation in the trade show and its budget, select a specific exhibition, as well as provide information about the necessary marketing materials for the effective construction of the stand. We make a preliminary analysis of potential participants and visitors of the trade fair, arrange meetings, negotiate, and provide instructions for post-exhibition support of potential customers.

Search for partners abroad

The Explore team can work as an outsourced export department to find potential partners and create a hot leads database. We work with you to determine the profile of the ideal business partner and target country, and then the Explore team contacts the companies that work best for you, selects those interested and provides contacts of decision making people to you for direct negotiations.

Consultations on request

If among our services there is no one that meets the needs of your company, you can always contact us for an individual consultation. We will be happy to answer all your questions!